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Measuring non-profit contribution: @JaimeStein ‘s impact on #Climb4Cord

Jaime Stein represents a new breed of non-profit campaign contributors – one whose efforts can be easily hidden by traditional fundraising measurements. A 2013 Case Study in Non-profit fundraising [or...

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What a working mom can offer to her kids

I’ve not been publishing posts lately.  In part of my busy schedule, the maturing of my role, the dedication to my family time.  But also, my vigilance to not share what #agencylife can not be shared....

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Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014

One of the most impressive displays of data driven innovation and equally of the best stories of social media campaign hacking at SXSW 2014 came from IBM’s Cognitive Cooking efforts. IBM created a...

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.@TwitterCanada features a Twitter activated vending machine by @wonderMakr...

I was lucky enough to attend @TwitterCanada’s #OneTweetYear birthday celebration last night and really enjoyed the twitter activated t-shirt vending machine dispensing by @wonderMakr.  It was quite the...

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6 steps to social media maturity

How mature are your brand’s social media efforts?  As greater media investments are made into social media and channels, brand’s move up in their ‘maturity’.  There are six major steps in social media...

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